Cattle Country Farm Attraction Soft Play

With the widest array of Farm Parks nowadays trying to grab the attention of customers to visit, we look at why Cattle Country is at the forefront of obtaining and keeping happy customers no matter the weather. With an expansive list of attractions, this site is going to be a hit for years to come for young children.

The Client

Cattle Country is a family farm park attraction hub, based in Berkeley, Gloucestershire. Providing an experience to young visitors all year round.

With a multitude of different areas to explore, from roaming farm animals, an expansive indoor play area and outdoor play section, they have plenty of revenue streams that are not just the ticket entry, providing a huge range of activities for children of all ages.

The Challenge

Like all locations in the UK, having outdoor attractions is hit or miss on the weather. Like so many other leisure businesses, they found themselves beholden to the weather: if the sun shone, they were full. If it didn’t, they weren’t. Together we faced this challenge head on – making Cattle Country the destination of choice, rain or shine. The answer? Elevating their indoor play options.

What we did

A bright new and shiny indoor Farm Attraction Soft Play called, ‘The Cow Shed’.

A site now filled with activities for children of all ages, it’s triple the size of their old play barn.

Now featuring an impressive triple teired indoor play frame, that’ll keep children entertained all day, especially when the weather isn’t great.

The main frame, older children can enjoy Climbing Walls, Spiral Slide, Drop Slide, LED Ball Pool and Monkey Bars over Cargo Net – you name it, this place has got it.

We also installed a dedicated area for under fives; a Toddler Town Play Area and Toddler Soft Play.

Our final addition to the farm park, a spin on our Ninja Run titled, ‘The Cattle Run’ – Cattle Country’s take on the popular ninja course, where two players race each other to the finish.

The Result

Cattle Country Farm Park now includes an area that is safe from the uk’s complex weather, providing an experience whether rain or shine, theres a day out for young children and toddlers to play, explore and most importantly have fun.

Mum and Dad have the option to sit back and relax, enjoy a coffee or some food whilst their children can have some fun.

Oh, and it’s all under one roof.

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5 Ways to Turn Empty Space into Profit

Inside, you’ll discover:

Why most leisure venues never reach their full earning potential
The simple change that helped one operator double revenue in just six months
How to transform unused areas into profitable attractions that pay for themselves
The same design and planning tactics used by top-performing Family Entertainment Centres across the UK and Europe