Jesse’s House: a luxury family club in London, enlisted us to create a stylish, bespoke soft play area, turning a disused space into a key feature. Their vision helped the club sell out memberships before its July 2024 opening. Read below to learn more about the transformation and how this project started.
Jesse’s House is a high-end membership club for families, in Parsons Green, London, offering a gym, pilates, yoga and spin studios, indoor and outdoor swimming pools and co-working spaces for adults, and a cinema, creche and kids club for the children.
The Jesse’s House premise is a noble one: to provide a sanctuary for the whole family, and cater for tired parents. With plenty of facilities for adults, it was important to ensure that the childrens’ facilities were up to standard, and The Play Company were enlisted to help turn the plan into a reality.
We got busy, designing and installing a soft-play area in keeping with the Jesse’s House branding – classy, pastel colours, with a soft feel to them.
The team at Jesse’s House had identified a “weird old space” – a disused building that was perfect for soft play installation, so that’s where it went, providing a dedicated
space for children, in a safe, secure environment.
Having sold out their pre-opening memberships before opening in July 2024, Jesse’s House is now a thriving club for families, with their soft play area a key part of their proposition.
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